FROOVEL

Working on the branding for Froovel, a frozen yoghurt and gelato bar in Sydney, was all about creating something fun and full of personality. The name, a mix of "frozen" and "groovy," set the tone for a bright, playful look. Bold colors, retro-inspired shapes, and quirky fonts make it stand out for kids, while keeping it cool enough for adults to love too. From the packaging to the signage, the whole vibe is fun, fresh, playful and inviting.