TRYST SHOES

Tryst: A meeting between two people who are having a romantic relationship, especially a secret one.

This logo and brand application focus on the love affair women have with shoes. Women will hide pairs of shoes from their other half, sometimes fib about the cost. Shoes for a lot of women are a secret guilty pleasure. The idea behind this direction is to build a close rapport between the female buyer and the Tryst brand. Tryst is loyal in keeping their customers indulgent shoe purchases, a secret, just between the two.

The Tryst logo is an elegant and distinctive contemporary design. It portrays a strong, confident women’s brand, but is not overtly feminine and is unisex to allow for possible introduction of a men’s range. It feels high-end, clean, fashionable, polished, luxurious and premium. The ‘R’ is reminiscent of a shoe or heel without defining a particular style. The ‘S’ is sexy and curvaceous, soft and rounded, approachable. It is written in all caps to evoke confidence and commitment. It’s an assuring modern and timeless mark for a spirited and quality brand.