BOOPIDY BOO

Creating a fun brand for a new organic cat food company required establishing a playful yet trustworthy identity that would resonate with pet owners. The goal was to convey joy, vitality, and a sense of connection while emphasizing the natural and wholesome ingredients at the heart of the product. Vibrant colors and engaging graphics on the packaging reflected the lively and mischievous nature of cats, while also signaling the purity and quality of the organic ingredients. A light-hearted, witty brand voice, filled with clever puns and feline humor, added to the charm and memorability of the product.

The visual design and tone of voice were heavily inspired by the bold, vibrant world of The Simpsons and the sharp humor of legendary cartoonist Gary Larson. The aesthetic combines playful visuals with a touch of nostalgia, centered around a recurring cat character. This character embodies the cheeky, wide-eyed expression every cat owner knows—the eager, mischievous look of a feline anticipating its next meal. With its strong shelf presence and bold, relatable personality, the design is impossible to miss, creating a brand that connects with pet owners in an engaging, delightful, and unforgettable way.