WOLF AND PICKLE

Located in Ballyvolane, Co. Cork, the Wolf & Pickle Foodhall has emerged as an exciting venture in the vibrant food scene of Ireland. This project encompassed a comprehensive approach, from the naming and branding to the overall look and feel, and even the tone of voice and uniforms. The result is a lively and modern space that captures the essence of contemporary food retailing, offering both residents and visitors a unique culinary experience. The brandmark cleverly resembles a plate with a knife and fork, symbolising the brand's focus on delicious, well-prepared food.

CREATED ON A CONTRACT BASIS FOR WOLF AND PICKLE IN COLLABORATION WITH FACTION COLLECTIVE, DUBLIN IRELAND

To enhance the visual identity of the Wolf & Pickle Foodhall, a series of eye-catching patterns were developed inspired by the shapes within the brand's icon. By deconstructing the elements of the brandmark, I was able to create dynamic patterns that reflect the themes of culinary artistry and hospitality. These patterns not only add a layer of visual interest to the space but also foster a cohesive aesthetic that ties together various design elements throughout the foodhall. The result is a vibrant and engaging atmosphere that draws in customers and complements the overall contemporary, energetic vibe of the venue.